Pharmacy Benefit Managers (PBMs) sit at the center of America’s drug pricing problem. Their lack of transparency, rebate-driven incentives, and formulary manipulation often leave employers and patients paying far more than they should.

This 97-minute, 2-CE-approved (Missouri) webinar brings together leading voices in healthcare, benefits, and pharmacy reform to pull back the curtain on how PBMs really operate — and what brokers can do to protect their clients.

You’ll hear directly from Mark Cuban, founder of Cost Plus Drugs, alongside industry experts, brokers, and innovators working to realign incentives and restore trust.

✅ CE Credit: 2.0 Hour (Health & Life in Missouri)
✅ Format: Virtual Panel
✅ Audience: Benefits Brokers, Consultants, TPAs, and Licensed Producers

What You’ll Learn:

By the end of this session, you’ll be able to:

Define the role of PBMs and how they generate revenue.

Explain how rebates and formularies impact cost and access.

Analyze real-world examples of PBM practices that increase costs.

Evaluate transparent alternatives like pass-through PBMs and direct contracting.

Apply key questions and strategies to better negotiate on behalf of your clients.

Agenda:

Welcome & CE Overview (Ryan Ross, Moderator)

PBM Transparency & Cost Plus Model (Mark Cuban)

What PBMs Do — and Don’t Do (Jim Lodge, PBM Expert)

Case Study: Broker Renewal Savings (John Kuhlmann)

Plan Design & Specialty Tiers Debate (Mark Cuban & Caleb Parker)

Direct Contracting & Cost Plus Wellness (Mark Cuban & Caleb Parker)

Key Questions Brokers Must Ask Before Renewal (All Panelists)

Closing


Featured Speakers:

Mark Cuban – Founder, Cost Plus Drugs
Caleb Parker – CRO, Angle Health
Jim Lodge – PBM Expert, Prescription Network
John Kuhlmann – Benefits Broker & Consultant
Ryan Ross – Moderator, Host of Broker Times Podcast